In conjunction with the 2012 Winter NAMM show in Anaheim, California, and with the launch of its new 2012 series of guitars, Taylor is giving its fans and players a wealth of new resources in a newly redesigned website. Located at Taylorguitars.com, the new website ties the vibrant community of Taylor players together through lifestyle-focused content featuring artists, videos, social channels, news and events, all in one dynamic resource.
The launch of the new site coincides with a fresh wave of new designs in Taylor's 2012 line of guitars, including stunning new inlays for the Koa Series, a vintage look for the rosewood 700 Series, and the integration of the company's nylon-string models with its steel-string counterparts. With new navigation tools, players can search by shape, tonewoods, series and even categories of guitars to discover their dream guitar, or discover more about Taylor's extensive line of guitars. Each guitar is showcased thoroughly on a "details" page that brings each model to life through high-quality images, specs and customizations. The new homepage puts the focus on Taylor Guitars' features, breaking conventional design standards with a mid-page navigation bar.
Fans visiting the new site can expect to find not only a resource of information, but a multimedia experience. Taylor content includes the quarterly owner's magazine, Wood&Steel, exclusive artist videos, stories and the latest schedule of stops in Taylor's popular Road Show and Find Your Fit player events. International fans can also enjoy the site, as select portions will be translated in a variety of different languages. Players seeking support for common guitar issues or looking for the latest Taylor news can access the Taylor Tone, the company's multimedia news section.
Designed by San Diego-based digital marketing and technology company Digitaria, the launch marks the completion of the first phase of the new website rollout. In the months to come, Taylor will be releasing additional visitor resources, including a new TaylorWare store. TaylorWare, the company's line of branded merchandise, offers guitar accessories, t-shirts and everything in between.
To experience Taylor's line of acoustic and electric guitars during the NAMM show, please visit us at the Taylor Showcase in room 213ABC of the Anaheim Convention Center.
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